One of the key ideas was that the «VODA UA» brand was the first in this segment to decide to use biodegradable packaging instead of traditional plastic packaging. While 93% of all bottled water in the world is water in plastic.
The two-liter container is 100% recyclable and is made from 80% recycled cellulose, that is, not a single tree was cut down for its production. Even the lid is made not of plastic, but of palm oil, and is attached not with glue, but with ultrasound.
«It’s not just water in cardboard. This is an ideological and socially responsible position»,
– the company representatives commented on this step.
Therefore, the design of the new cardboard packaging should have turned out to be as progressive for the drinking water market as the entire eco-policy of the manufacturer – «AT MARKET».