Hot summer of the year 2021: forecasts ...
Aleksei Akimov, CEO of event agency “Idealsecrets”, Partner & CСO of the marketing company Superheroes.ua, who has organized over 500 various events with his team for more than 20 years......
What marketing tactics should we focus on ...
Consider analytical research and understand how a marketer can separate important trends from short-term reactions to change....
Customer Journey Map. 10 steps to help ...
John Wanamaker has been corrupting marketers for a century with his phrase “Half the money I spend on advertising is wasted; the trouble is I don't know which half”....
Brands cannot, buyers don’t want to. What ...
Taras Gorbul, the founder of Superheroes marketing agency, tells how marketing experts can help brands stand out and reorganize....
To whom did the crisis reclassify us?
Salesperson sounds strange. The current situation in the world made us look differently at the distribution of working units....
Welcome to Black Mirror
When we watched the futuristic series "Black Mirror", there was a feeling that this is some kind of unlikely future....