Aleksei Akimov, CEO of event agency “Idealsecrets”, Partner & CСO of the marketing company Superheroes.ua, who has organized over 500 various events with his team for more than 20 years......

Consider analytical research and understand how a marketer can separate important trends from short-term reactions to change....

John Wanamaker has been corrupting marketers for a century with his phrase “Half the money I spend on advertising is wasted; the trouble is I don't know which half”....

Taras Gorbul, the founder of Superheroes marketing agency, tells how marketing experts can help brands stand out and reorganize....

Salesperson sounds strange. The current situation in the world made us look differently at the distribution of working units....

When we watched the futuristic series "Black Mirror", there was a feeling that this is some kind of unlikely future....