Brand is a group of visual or/and physical objects which consumers associate with certain company, goods or service. Those associations are based on particular colours used in a logo, company’s name or goods.

Branding is a process of brand creation aiming to identify you and your business on the market,
Your business future and financial success significantly depends on how your brand looks, sounds or tests.
Brand creation consists of many stages from manufacturing a product to marketing and advertising.
Brand promotion primarily depends on a target audience which is supposed to support it and spread its recognition.

Main purpose of branding is to create a brand recognition, raise product or service consumption, make business more popular and establish a loyal audience.
Our branding agency works on product improvement. We analyse whether it corresponds to the current market demands and make any brand more prestigious.

Superheroes corporation has developed and promoted different brands on Ukrainian markets for 10 years already, as well as on the markets of Europe and USA.

As part of our branding programme we offer the follow services:

  • analysis of competitors on the market;
  • creating a mockup;
  • developing guidelines;
  • design of a logo and special identity style for the company.
Analysis of competitors
The development of each brand is not just that, but is based on a solid analytical foundation. Brand analysis begins with the analysis of the market, competitors and potential target audience. At this stage, we identify the current needs and requests of the target audience.
Layout of mokaps using branding
Superheroes often faces the task of comprehensive development of a personal brand, which includes naming, logo development, identity, and the company's website.
Hydline development
Guideline is a kind of guide to the elements of corporate identity. But in reality, it is something much more valuable. Guideline helps you understand what kind of person your brand has and how the business presents itself to the customer.

Additional services

Analysis of competitors
Brand book development
Brand DNA development
Brand name development (naming)
Business analysis
Development of tone-of-voice
Estimation of market share and niche
Guidelines development
Logo and corporate style development
Mockups for brand use
Preparation of source files for printing and coding
Target audience identification


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