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Gorodok Gallery

Gorodok Gallery

Shopping center GorodOK, located in Kyiv near the Pochainaya metro station, has been operating since 2003.

 

15 years after the launch, the owners, trying not to lose traffic and improve the pool of tenants, decided on reconstruction and reconstruction.

 

And in the fall of 2017 was his second birth – a big reconception. And Superheroes took an active part in it.

Request

«We have chosen our niche in the market, which is now in great demand, and we will develop in it. We strive to create an innovative techno-hub with the shopping center. Because the most dynamically developing retail sector in the world is technology. And we began to gather all the players of this market here»,

 

– with such a request the managing director of the shopping center Andrey Priplavko turned to our agency.

Task pool

Firstly the shopping center has increased its area 5 times, from 10,000 sq.m up to 51,000 sq.m.

 

We were entrusted with almost all the most important aspects: architectural planning, 3D planning, architectural design of the entrance lobby, interior design, creation of a food court.

 

It was then that we realized that we are more than just a marketing agency, we are Superheroes.

Optimization 

The updated format made it possible to collect all the necessary stores and services: more than 100 boutiques of clothing, footwear and related goods, a jewelry quarter with an area of ​​600 sq.m, the largest selection of equipment and electronics in Kyiv, a hypermarket, bank branches, ATMs, currency exchange offices, a car cinema, a parking lot for 850 cars.

New identity

Secondly, we changed the name, logo and identity of the shopping center. GorodOK began to bear the name Gorodok Gallery, which more accurately reflects the new concept.

During 2017-2018 we carried out full design and marketing support, and formed all visual communication.

As a result of our fruitful cooperation and reconception,

 

the attendance of the center increased by 1,5 times.

Contacts

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