Traditionally, to start working with a new client, we carry out a thorough analysis of the business, market, competitors, products, and identity. Based on the identified “pains” and the ambitious plans of management, we construct a strategy.

This case was interesting for Superheroes because when working with Kompozit, we played the roles of psychologists, detectives, business doctors, and then also experts in paints and varnishes.

We gave new life to the logo and identity, made them lighter, and created a more modern, eye-catching look. We created a marketing and digital strategy – a kind of attack on the Ukrainian market for paints and varnishes.

We have completely refreshed social networks. They have become holistic and informative platforms for the target audience of the brand.