Traditionally, to start working with a new client, we carried out a thorough analysis of the business, market, competitors, products, identity. Based on the identified pains and ambitious plans of management, we built a strategy.

This case was interesting for Superheroes, because when working with Kompozit, we played the role of psychologists, detectives, business doctors, and then also experts in paints and varnishes.

We brought a new breath to the logo and identity, made it lighter, created a more modern, eye-catching look. We created a marketing and digital strategy – a kind of attack on the Ukrainian market of paints and varnishes.

We have completely refreshed social networks. They have become holistic and informative platforms for the target audience of the brand.