This video eloquently shows how the character of the corporate identity developed by us corresponds to the tone of voice of the company and the values of Alexander Usik himself.
Usyk 17 Promotions
We are pleased to announce that our company had the opportunity to work and make our client Alexander Usik – the absolute world boxing champion.
On August 1, 2020, he created his own promotion company Usyk 17 Promotions, which presented the innovative sports show Big Boxing Night to Ukraine.
Work on the logo
And in November 2020, we had to do the work on the mistakes. We identified 3 problems in the company logo:
1) three completely different fonts were used in one logo;
2) the layout of the elements violated the correct readability: instead of USYK 17, it read USYKI 7;
3) the “promotion” descriptor was misspelled (“promotions” needed) and was too close to the USYK17 element.
The solution to the problem
We offered a solution:
1) used a unified font;
2) correctly assembled and clearly separated the three components of the logo;
3) fixed the error;
4) made element “17” a separate brand recognizable sign.
The monumentality of the current logo symbolizes strength and stability. A massive image is a reflection of perseverance and determination. The horizontal display of the additional sign “17” reflects reliability and stability.
Identity
We also developed the entire identity: brand book, guideline, layouts for outdoor advertising, design of corporate business cards, letterheads, folders, covers for smartphones, notebooks, clothing and equipment for athletes, merchandise for fans.
