Usyk 17 Promotions

Usyk 17 Promotions

We are pleased to announce that our company had the opportunity to work with Oleksandr Usyk, the absolute world boxing champion.

On August 1st, 2020, he created his own promotion company, Usyk 17 Promotions, which presented the innovative sports show Big Boxing Night to Ukraine.

This video eloquently shows how the character of the corporate identity developed by us corresponds to the tone of voice of the company and the values ​​of Oleksandr Usyk.

Work on the logo

And in November 2020, we had to do the work on the mistakes. We identified 3 problems with the company logo:

1) three completely different fonts were used in one logo;
2) the element layout violated correct readability: instead of USYK 17, it read USYKI 7;
3) the “promotion” descriptor was misspelled (“promotions” needed) and was too close to the USYK17 element.

The solution to the problem

We offered a solution:

1) a single font usage;
2) assimilation and separation of the three logo components;
3) error correction;
4) made element “17” a separate brand as a recognizable sign.

The monumentality of the current logo symbolizes strength and stability. A massive image is a reflection of perseverance and determination. The horizontal display of the additional sign “17” reflects reliability and stability.


We also developed the entire identity: brand book, guideline, layouts for outdoor advertising, design of corporate business cards, letterheads, folders, covers for smartphones, notebooks, clothing and equipment for athletes, and merchandise for fans.


Superheroes on touch

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