This video eloquently shows how the character of the corporate identity developed by us corresponds to the tone of voice of the company and the values ​​of Alexander Usik himself.

And in November 2020, we had to do the work on the mistakes. We identified 3 problems in the company logo:
1) three completely different fonts were used in one logo;
2) the layout of the elements violated the correct readability: instead of USYK 17, it read USYKI 7;
3) the “promotion” descriptor was misspelled (“promotions” needed) and was too close to the USYK17 element.

We offered a solution:
1) used a unified font;
2) correctly assembled and clearly separated the three components of the logo;
3) fixed the error;
4) made element “17” a separate brand recognizable sign.

The monumentality of the current logo symbolizes strength and stability. A massive image is a reflection of perseverance and determination. The horizontal display of the additional sign “17” reflects reliability and stability.

We also developed the entire identity: brand book, guideline, layouts for outdoor advertising, design of corporate business cards, letterheads, folders, covers for smartphones, notebooks, clothing and equipment for athletes, merchandise for fans.